SUMMARY FOR LOGISTIC AND SUPPLY CHAIN MANAGEMENT

Nama : Nurpajriani

Nim   : 2244.12.139

Kelas : S1 MLM C

The Sources of supply chain complexity

Complexity of Supplier-

The size of the supplier base to increase the supply of

Chain complexity by increasing number of relationships that must be managed as well as increase Total transaction costs .

one of the prerequisites for agility are

high level of collaborative working with key suppliers,

 This means a high level of active supplier management and supplier involvement in the integration process. The degree of closeness can be achieved in a variety of supplier base and hence the need for rationalization. The implications of a supply base rationalization deep. It obviously care must be paid to the effects of a small number of suppliers in the supply chain resulting risk profile

Too high level of dependence just a little critical suppliers could be dangerous.

Instead a better option, if available, is to have the lead supplier in the category of products that take

Responsibility.

With a smaller supplier base, companies can more proactively manage supplier

relationships through 'supplier development.

Program "Development of the Supplier" involves companies working with individual suppliers to identify opportunities to improve not only the quality of the product, but also the quality of the process and work together on cost reduction initiatives.

Systematic disturbances outside the company may occur from the fragility of the supply chain (supply chain). Supply chain can be as long ranging from raw material suppliers to retailers so that every player in it face the complexity when interacting with each other.

Complexity comes from the fact that there is one thing, namely how to synchronize operations supplying products or services (supply) with the predictions of the need (demand) that can be expected by marketing and purchasing functions.

If the supplier, maufaktur, and post-sales work together in a mutually supportive network. if demand for the product is more than should be anticipated

Organisational Coplexity

Vertical' settings such organizations undoubtedly administrative convenient because there could be a 'division of labor' between the functions and effective budgetary control.

Oriented business process is 'horizontal' than 'vertical' in their orientation.  They are cross-functional and hence there is a strong emphasis on teams and process improvement in terms of speed and reliability.

As organizations grow, both organically and through mergers and acquisitions, Chances are that they will become more complicated and less able to respond rapidly changing. As a result there is a constant need to re-engineer existing process and to eliminate the complexity that would arise if things are left

for themselves.

Organizational complexity can also be exacerbated by the need working across time zones and cultures as a result of the globalization of business. This added complexity is often the consequence of not

desirable source of cheap country and / or cross-border mergers.

  

An organizations structure has three components, namely complexity, formality and centralization:

1) complexity, ie, considering the level of differentiation that exists in the organization. Including the degree of specialization or level of division of labor, the amount of natural levels of organizational hierarchy, as well as the degree to which organizational units are geographically dispersed.

2) Formality, ie the degree to which an organization rests to danprosedur rules to regulate the behavior of its employees

3) Centralized, which considering where the location of the center of decision-making.

Organizational Structure of the foundation

Organizational structure of the foundation is a derivative

      - function

     -strategies, and

     -purpose organization.

Meanwhile, the typology of leaders, including the selection and orientation

organization, greatly influence the choice of bureaucratic structure on the foundation.

Organizational complexity affects the organizational structure.

Cross-Functional Organization weakness

Cross-functional organizational weakness is still the complexity of hierarchical organization.

The issue of power, authority, allocation of resources, goals / objectives, and reporting relationships can complicate efforts to make improvement to the system.

Enactment theory holds that the organization has characteristics of complexity and change management environment that is prepared as a collective.

Of various organizations operating complexity, it can be concluded that generally an organization consisting of six main activities. Namely:

-funding  

-expenditures (purchases)

 -personnel  -operation (production)

-revenue (sales) record-keeping and

- reporting (accounting)

Information Complexity

Network and the complexity of the process will have an impact on the number of stages, steps and levels through which information must pass, the range and complexity of products add variety and leads to several Bills of Material and therefore more data.

Visibility to the key greater level of collaborative working across the supply chain where information transparency is seen as an important prerequisite for a more efficient and value effective delivery system.

Putrevu et al. (2004) conducted research on consumer response against advertising that is both complex and describe some form of complexity of information that can be conveyed in the advertising message.

In his research is

  -technical complexity,

 -lexical complexity, and

-complexity of information that is complexity of information related to whether the ad contains extensive use of detailed product.

explained that the ad with a simple information shows the best results  …and ... found that ads with complex information would be more effective than ads that provide information not complex.

The results of these studies can be dilemma for marketers that will inform product with characteristics that require a particular advantage in the delivery of complex information.

Differences in the results of research such as:

-Knowledge of product categories  and 

 -Experience associated with the product  advertised (Alba and Hutchinson, 1987).

that the technical language particularly effective for consumers with a high level of experience of the product advertised.